We're unlocking real-time and backward-looking measurement studies for AIM XR publishers, with no technical implementation required.
New updates on social provide an opportunity to explore additional capabilities and safety layers outside of native social platforms.
Unlock unprecedented reach and brand recall with contextually relevant media experiences.
Lasso powers a unique endemic HCP campaign reaching 70% more providers than the benchmark and fueling 30% new prescription lift.
We're made optimized monetization easy with a streamlined selling workflow.
Power high performing campaigns and stay ahead of emerging regulations with out-of-the-box compliance.
Deliver impactful and coordinated media experiences that drive real-world results.
Lasso takes control of identity for their Endemic Marketplace with Xandr's Publisher Provided Identifiers capabilities.
At Lasso, we’ve proven that marketers and brands can prioritize both user privacy and precision in their healthcare campaigns.
We enabled fast, deterministic, and actionable real-world insights for CMI Media Group. Here's how.
Healthcare marketing leader Lasso launches a new Prebid.js Header Bidder Adapter to provide publisher partners premium monetization.
Lasso is the only solution to showcase the real-world impact of your campaigns, for any audience, no matter where you activate media.
Unleash the power of real-world ROI and make intelligent in-flight optimizations, in just a few clicks.
How weekly Rx reporting ensures your marketing dollars are spent more intelligently and maximizes real-world behavior on every campaign.
Lasso is now offering weekly refreshed Rx reporting, with no minimum spend required and at zero additional cost, for all campaigns.
Lasso's platform now powers a streamlined media buying and selling workflow for both marketers and publishers alike.
The key to any successful DTC campaign is audience quality. Lasso's modeled audiences fuel the highest-performing campaigns in the industry.
Now, both Rx & OTC brands can leverage deeper, faster, and more deterministic sales insights attributed to HCP and DTC campaigns.
It is more important than ever for healthcare marketers to understand the role non-MD healthcare providers play in prescribing decisions.
Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.
With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis.
We’ve built the ultimate bridge to connect HCPs, their patients, and resulting real-world business results.
Key takeaways from our webinar with Digilant: data methodology, the cookieless future, omnichannel tactics, HCP & DTC reporting, and more.
A first-of-its-kind self-service HCP and DTC audience creation tool for healthcare marketers.
Facebook has removed Detailed Targeting options that relate to health causes. Lasso is filling the gap.
On June 8th, Lasso introduced Lasso Triggers™, the next generation in sequential messaging.
We’ve made it our personal goal to create a one stop shop for all healthcare marketers.
Former Chief Supply Officer at Teads Eric Shih joins Lasso Leadership.