Say goodbye to stale audiences. Say hello to Dynamic Audience Refresh.
With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis without lifting a finger. That’s because Dynamic Audience Refresh automatically updates Rx and Dx audience segments on a weekly basis with the latest and greatest clinical data. This allows advertisers to cycle through targets by nearly 100% in just four months. But what does that mean for an advertiser?
The constant and dynamic cycling of high priority targets means increased engagement and maximum relevance for brands.
We looked at two campaigns targeting the same indication, one utilizing weekly Dynamic Audience Refresh, the other a static target list. Comparing Unique Reach and CTR, the trends speak for themselves: Refreshed audiences see higher growth and engagement across the board compared to static audiences.
The foundations of successful advertising are not built on static lists, but with fluid and dynamic audiences based on real world data.