Google is pushing back the deprecation of 3rd-party cookies until 2024, giving healthcare marketers more time to get prepared. Here's how.
TikTok implemented their Inventory Filter this month to maintain brand safety. Here's how you can leverage them in your next campaign.
For new launches, coordinating media to target both HCPs and patients encourages a productive and focused conversation at the point of care.
Lasso is the only solution to showcase the real-world impact of your campaigns, for any audience, no matter where you activate media.
Unleash the power of real-world ROI and make intelligent in-flight optimizations, in just a few clicks.
The right partnership can make the difference between being labeled as spam and providing insightful value to your customers.
This month, CMI Media Group tapped Lasso for their latest episode of The Nth Degree - The Power of Omnichannel.
How weekly Rx reporting ensures your marketing dollars are spent more intelligently and maximizes real-world behavior on every campaign.
Lasso is now offering weekly refreshed Rx reporting, with no minimum spend required and at zero additional cost, for all campaigns.
The key to any successful DTC campaign is audience quality. Lasso's modeled audiences fuel the highest-performing campaigns in the industry.
Now, both Rx & OTC brands can leverage deeper, faster, and more deterministic sales insights attributed to HCP and DTC campaigns.
It is more important than ever for healthcare marketers to understand the role non-MD healthcare providers play in prescribing decisions.
Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.
With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis.
We’ve built the ultimate bridge to connect HCPs, their patients, and resulting real-world business results.
Key takeaways from our webinar with Digilant: data methodology, the cookieless future, omnichannel tactics, HCP & DTC reporting, and more.
Facebook has removed Detailed Targeting options that relate to health causes. Lasso is filling the gap.
On June 8th, Lasso introduced Lasso Triggers™, the next generation in sequential messaging.
After just 1 month of delivery, the results were compellingly in favor of allocating as much additional budget as possible to Lasso’s curate
We’ve made it our personal goal to create a one stop shop for all healthcare marketers.
Former Chief Supply Officer at Teads Eric Shih joins Lasso Leadership.