Case Studies

Tapping Into Endemic Websites Where Healthcare Providers Engage Most

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Tapping Into Endemic Websites Where Healthcare Providers Engage Most

Unlock unprecedented reach and brand recall with contextually relevant media experiences.

Case Study: Lasso vs First-Party Social Audiences

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: Lasso vs First-Party Social Audiences

At Lasso, we’ve proven that marketers and brands can prioritize both user privacy and precision in their healthcare campaigns.

Case Study: Social Media and CTV Campaign Measurement

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: Social Media and CTV Campaign Measurement

We enabled fast, deterministic, and actionable real-world insights for CMI Media Group. Here's how.

Case Study: DTC Campaign Measurement

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: DTC Campaign Measurement

Lasso is the only solution to showcase the real-world impact of your campaigns, for any audience, no matter where you activate media.

Case Study: HCP Campaign Measurement

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: HCP Campaign Measurement

Unleash the power of real-world ROI and make intelligent in-flight optimizations, in just a few clicks.

Case Study: Audience Quality

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: Audience Quality

The key to any successful DTC campaign is audience quality. Lasso's modeled audiences fuel the highest-performing campaigns in the industry.

Case Study: OTC Sales Lift Analysis

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: OTC Sales Lift Analysis

Now, both Rx & OTC brands can leverage deeper, faster, and more deterministic sales insights attributed to HCP and DTC campaigns.

Case Study: Audience Penetration

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: Audience Penetration

Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.

Case Study: Dynamic Audience Refresh

Case Studies

Sep 6, 2022

Yilan Yang

Case Studies

Case Study: Dynamic Audience Refresh

With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis.

Case Study: Curated Audiences

Case Studies

Sep 6, 2022

Case Studies

Case Study: Curated Audiences

After just 1 month of delivery, the results were compellingly in favor of allocating as much additional budget as possible to Lasso’s curate

block.