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Case Studies

Tapping Into Endemic Websites Where Healthcare Providers Engage Most

Tapping Into Endemic Websites Where Healthcare Providers Engage Most

Case Studies
Sep 6, 2022
by 
Yilan Yang
Tapping Into Endemic Websites Where Healthcare Providers Engage Most
Case Studies

Tapping Into Endemic Websites Where Healthcare Providers Engage Most

Unlock unprecedented reach and brand recall with contextually relevant media experiences.

Case Study: Lasso vs First-Party Social Audiences

Case Study: Lasso vs First-Party Social Audiences

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: Lasso vs First-Party Social Audiences
Case Studies

Case Study: Lasso vs First-Party Social Audiences

At Lasso, we’ve proven that marketers and brands can prioritize both user privacy and precision in their healthcare campaigns.

Case Study: Social Media and CTV Campaign Measurement

Case Study: Social Media and CTV Campaign Measurement

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: Social Media and CTV Campaign Measurement
Case Studies

Case Study: Social Media and CTV Campaign Measurement

We enabled fast, deterministic, and actionable real-world insights for CMI Media Group. Here's how.

Case Study: DTC Campaign Measurement

Case Study: DTC Campaign Measurement

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: DTC Campaign Measurement
Case Studies

Case Study: DTC Campaign Measurement

Lasso is the only solution to showcase the real-world impact of your campaigns, for any audience, no matter where you activate media.

Case Study: HCP Campaign Measurement

Case Study: HCP Campaign Measurement

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: HCP Campaign Measurement
Case Studies

Case Study: HCP Campaign Measurement

Unleash the power of real-world ROI and make intelligent in-flight optimizations, in just a few clicks. 

Case Study: Audience Quality

Case Study: Audience Quality

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: Audience Quality
Case Studies

Case Study: Audience Quality

The key to any successful DTC campaign is audience quality. Lasso's modeled audiences fuel the highest-performing campaigns in the industry.

Case Study: OTC Sales Lift Analysis

Case Study: OTC Sales Lift Analysis

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: OTC Sales Lift Analysis
Case Studies

Case Study: OTC Sales Lift Analysis

Now, both Rx & OTC brands can leverage deeper, faster, and more deterministic sales insights attributed to HCP and DTC campaigns.

Case Study: Audience Penetration

Case Study: Audience Penetration

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: Audience Penetration
Case Studies

Case Study: Audience Penetration

Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.

Case Study: Dynamic Audience Refresh

Case Study: Dynamic Audience Refresh

Case Studies
Sep 6, 2022
by 
Yilan Yang
Case Study: Dynamic Audience Refresh
Case Studies

Case Study: Dynamic Audience Refresh

With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis.

Case Study: Curated Audiences

Case Study: Curated Audiences

Case Studies
Sep 6, 2022
by 
Case Study: Curated Audiences
Case Studies

Case Study: Curated Audiences

After just 1 month of delivery, the results were compellingly in favor of allocating as much additional budget as possible to Lasso’s curate

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IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com

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