So, a lot of people in the market talk about identity solutions… Lasso actually has one that was built in-house, and it’s better than anything you’ll find anywhere. We can onboard your data, resolve identities, and determine how many targets you can reach in real-time. Matching 99% of the HCPs on your NPI target list is a given. More importantly, we actually allow you to reach more of your target HCPs and consumers than anyone else. Full stop.
Before we jump into the numbers, let’s go over a couple of definitions so we’re all on the same page. When we talk about Audience Penetration, we mean how many HCPs in a Target List are reachable via display media. Audience Saturation, on the other hand, is how many reachable HCPs are actually exposed to media.
Looking at results across the Lasso Platform, we see that Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.
Furthermore, amongst selected campaigns we see that on average 76% of the addressable audience is reached within 90 days.
Each of the data points in this study are 100% deterministic vs. based on projected values because of lack of data coverage.
When we say we’ve reached 76% of your list with messaging, that means we actually see 76% of your list in the physician-level impression data, which is always available to you on a daily basis.