Unlock unprecedented reach and brand recall with contextually relevant media experiences.
At Lasso, we’ve proven that marketers and brands can prioritize both user privacy and precision in their healthcare campaigns.
We enabled fast, deterministic, and actionable real-world insights for CMI Media Group. Here's how.
The key to any successful DTC campaign is audience quality. Lasso's modeled audiences fuel the highest-performing campaigns in the industry.
Now, both Rx & OTC brands can leverage deeper, faster, and more deterministic sales insights attributed to HCP and DTC campaigns.
Lasso campaigns targeting uploaded NPI Lists see on average more than 83% Audience Penetration.
With Lasso’s Dynamic Audience Refresh, marketers can find new and relevant HCPs and consumers to target on a weekly basis.
After just 1 month of delivery, the results were compellingly in favor of allocating as much additional budget as possible to Lasso’s curate