Lasso is the most powerful system for healthcare marketers who require seamless planning, activation, and measurement.
The first and only platform that allows you to plan, activate, and measure campaigns across programmatic, email, social, and connected TV — all in one place. That’s time and money in the bank.
Of course we can match 99% of HCPs on an NPI target list, that’s table stakes. Lasso actually reaches more HCPs and consumers with messaging than any other platform — an average of 80% from your NPI list, compared to the industry average of 55%.
We provide daily physician-level reporting with unparalleled depth on every HCP campaign at no additional cost. More data fields, in any format, anytime you want, built directly into the platform.
With our modern technology and in-house engineering expertise, we don’t need to rely upon expensive vendors for data services and, instead of inflating our margins, we pass that savings to you. As a result, our average CPM is about half of our competitors.