Two years ago, we identified a solution to a huge problem. The healthcare marketing space had been fragmented for far too long, forcing agencies and marketers to work with multiple vendors, solutions, and platforms to launch and measure their campaigns. This problem became more significant when Covid-19 rocked the world in 2020. As we shifted to a more virtual world, healthcare brands needed to change the way they were building relationships with their customers. Under the previously disjointed system, managing sophisticated multi-tactic marketing campaigns meant losing time and money due to friction in technology and lack of automation.
Meet Lasso, the new operating system on the block
This friction is exactly why we’re ushering in a new era of healthcare marketing with Lasso. We’ve made it our personal goal to create a one stop shop for all healthcare marketers. We are the world’s first and only operating system that allows you to plan, activate, and measure your HCP (Healthcare Provider) and DTC (Direct to Consumer) campaigns across programmatic, email, social, and connected TV — all in one place.
Drink champagne on a beer budget
The current healthcare marketing ecosystem can be difficult to navigate and costly, so our team at Lasso is dedicated to maintaining the most transparency and accessibility possible. Lasso is system agnostic, the most cost effective solution in the world, and built for any healthcare marketing use case: Pharma, Digital Health, Medical Devices, Insurance, Hospitals, Health Systems and more. Consolidating marketing tactics on one platform saves time and money so brands can dedicate more resources to what matters most: research and development.
Do it all on ONE platform
In the modern world of technology, the biggest misconception is that sophisticated means complicated. We’re here to debunk that. On Lasso’s platform, everything you need to plan, launch, and measure a successful campaign is just a few clicks away.
Audiences: We have created the world’s first and only self-service audience builder for healthcare marketing. Brands can choose from our library of curated audiences or build custom HCP or consumer segments in a matter of seconds. Either way, we’ll reach more of their audience with our ground-breaking identity solution.
Activation: We believe that launching and managing sophisticated campaigns shouldn’t require a PhD or multiple solutions. So we’ve built a platform that makes custom optimizations and behavior triggered sequential messaging easy. Now any marketer can deliver campaigns that are destined for greatness.
Measurement: We’ve opened the door to deeper, faster, and smarter insights to help marketers tell their ROI story with confidence. We are the only platform that allows you to access deterministic insights and turn them into optimizations for campaigns running inside and outside of Lasso in just a few clicks.
You ask, we build
Unlike our “competitors”, we don’t settle for good enough. We understand the importance of constant innovation and agile technology that keeps up with industry trends. Our team of Lassonians is dedicated to building products that evolve as your business does. Here are the core values we hold ourselves to every day:
- Commit to excellence - Quality is everything, even behind the scenes. When you work with Lasso, you can see and feel our commitment to perfection.
- Push boundaries - Our imagination knows no bounds. We challenge the impossible on a daily basis and always stay a step ahead when it comes to product innovation and engineering. If you have a need that’s not being met by any solution out there, let us know.
- Get shit done - We do everything it takes to empower our clients, earn their trust, and build loyalty. We are just as invested in their success as they are.
- Champion passion - We live and breathe healthcare marketing. We genuinely love what we do and it's contagious. It feels good to be ourselves AND have fun in the process.
- Unleash your full potential - We are independent thinkers, we wear multiple hats, and we strive to be masters of our craft. We are constantly growing and, most importantly, sharing our knowledge with one another.
We are so excited to create a new standard for healthcare marketing - a world with comprehensive technology that is easy to use and accessible for brands of any shape and size. If you’re interested in joining us on this journey, as a Lassonian or as a Lasso user, reach out to our team today.