Deliver impactful and coordinated media experiences that drive real-world results.
Stay ahead of Apple's ATT updates with alternative solutions to keep your audiences strong and your campaigns on track.
Google is pushing back the deprecation of 3rd-party cookies until 2024, giving healthcare marketers more time to get prepared. Here's how.
TikTok implemented their Inventory Filter this month to maintain brand safety. Here's how you can leverage them in your next campaign.
For new launches, coordinating media to target both HCPs and patients encourages a productive and focused conversation at the point of care.
The right partnership can make the difference between being labeled as spam and providing insightful value to your customers.
This month, CMI Media Group tapped Lasso for their latest episode of The Nth Degree - The Power of Omnichannel.
How weekly Rx reporting ensures your marketing dollars are spent more intelligently and maximizes real-world behavior on every campaign.
It is more important than ever for healthcare marketers to understand the role non-MD healthcare providers play in prescribing decisions.
We’ve built the ultimate bridge to connect HCPs, their patients, and resulting real-world business results.
Key takeaways from our webinar with Digilant: data methodology, the cookieless future, omnichannel tactics, HCP & DTC reporting, and more.
Facebook has removed Detailed Targeting options that relate to health causes. Lasso is filling the gap.
On June 8th, Lasso introduced Lasso Triggers™, the next generation in sequential messaging.