We're unlocking real-time and backward-looking measurement studies for AIM XR publishers, with no technical implementation required.
Lasso powers a unique endemic HCP campaign reaching 70% more providers than the benchmark and fueling 30% new prescription lift.
Lasso bridges the demographic gaps in traditional medical claims data, allowing brands to reach the most decisive consumer groups.
Lasso takes control of identity for their Endemic Marketplace with Xandr's Publisher Provided Identifiers capabilities.
Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing.
We enabled fast, deterministic, and actionable real-world insights for CMI Media Group. Here's how.
Lasso implements Unified ID 2.0 to deliver on the promise of user privacy and scale for healthcare campaigns in a post-cookie world.
This month, CMI Media Group tapped Lasso for their latest episode of The Nth Degree - The Power of Omnichannel.
Lasso's platform now powers a streamlined media buying and selling workflow for both marketers and publishers alike.
Lasso becomes the first platform to enable both Rx and OTC Sales Lift analysis for healthcare provider and patient targeted campaigns.
Key takeaways from our webinar with Digilant: data methodology, the cookieless future, omnichannel tactics, HCP & DTC reporting, and more.
A first-of-its-kind self-service HCP and DTC audience creation tool for healthcare marketers.
Omnichannel advertising services company Digilant today announced a strategic partnership with Lasso, the world’s most comprehensive platf..
Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr..