Lasso takes control of identity for their Endemic Marketplace with Xandr's Publisher Provided Identifiers capabilities.
Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing.
Lasso and CMI Media drive incredible real-world results for Psoriasis brand by leveraging Social and CTV.
Healthcare marketing leader Lasso launches a new Prebid.js Header Bidder Adapter to provide publisher partners premium monetization.
Lasso implements Unified ID 2.0 to deliver on the promise of user privacy and scale for healthcare campaigns in a post-cookie world.
Lasso is now offering weekly refreshed Rx reporting, with no minimum spend required and at zero additional cost, for all campaigns.
Lasso's platform now powers a streamlined media buying and selling workflow for both marketers and publishers alike.
Lasso becomes the first platform to enable both Rx and OTC Sales Lift analysis for healthcare provider and patient targeted campaigns.
Industry veterans Phil Ritchey and Sam Scott join Lasso senior leadership to expedite digital transformation across the healthcare ecosystem
A first-of-its-kind self-service HCP and DTC audience creation tool for healthcare marketers.
Omnichannel advertising services company Digilant today announced a strategic partnership with Lasso, the world’s most comprehensive platf..
Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr..
Former Chief Supply Officer at Teads Eric Shih joins Lasso Leadership.