Meet Lasso.
One Team.
One Dream.

We are Lasso.
One team.
One dream.

The new standard in healthcare marketing.
about us

Lasso is the world's first and only omni-channel healthcare marketing and analytics platform that allows you to plan, activate, and measure your HCP and consumer-targeted campaigns across programmatic, email, social, and connected TV — all in one place.

our mission

To empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. For far too long, healthcare marketers have been forced to cobble together a number of different solutions, pay outrageous prices, and let’s face it, they still have very little transparency into whether or not their money is being spent wisely. We're here to change that.

our vision

At Lasso, our vision is to modernize healthcare marketing, so that you can spend less time waiting on your vendors for answers and more time driving results for your brand.

By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers understand exactly what’s working, what’s not, and what to do next - all without having to pick up the phone.

Our Values
empower customers

We create powerful marketing technology that is accessible and easy to use, making the lives of our customers easier, more productive, and giving them greater control over their day-to-day workload.

Push boundaries

We’re not here to move the ball forward, we’re here to create the new standard in healthcare marketing. This means thinking BIG, breaking down barriers, and building game-changing products.

Get shit done

Our team was born to wear multiple hats. We don’t believe in the traditional 9-5 workday because we do whatever it takes to get the job done. That's the Lasso way.

Be passionate

We live and breathe healthcare marketing and know that in order to be successful, we must learn, adapt, and evolve. If each day is not an adventure, something has gone terribly wrong.