This Privacy Policy applies to information that Lasso Marketing, Inc., its affiliates, and subsidiaries (“Lasso,” “we,” “us,” or “our”) collects, receives, uses, and shares about individuals (“users”) transmitted from desktop, mobile devices, and/or internet-connected television (“Devices”) via our Services (as defined below).
This Notice’s Effective Date is: 02-29-2020
Lasso Services
Lasso is an online advertising technology platform specializing in media buying (“Platform”). Through the Platform, advertisers (“Clients”) can place advertisements on websites, mobile apps, and other media properties (“Media Inventory”) belonging to publishers with whom Lasso buys media from. The Platform uses data and technology to help Clients deliver relevant advertisements via the Media Inventory (“Services”).
Types of Information We Collect
If an advertisement is delivered to a user through the Platform, certain information may be collected from that experience. Note that some of this information (such as IP addresses and other unique identifiers) may be considered “personal data”. The information collected may include the following:
Information about a User’s Interactions with Media Inventory. This includes information about the Media Inventory visited by a user, the date and time of such visits to Media Inventory, and geolocation (including city, state, country, zip code, and geographic coordinates).
Information about a User’s Browser. This includes information about a user’s browser type, browser language, browser settings, and cookie information.
Information about a User’s Device. This includes information about a user’s IP address, device type, device operating system, device make and model, device identifiers such as Mobile Advertising ID’s.
Information about a User’s Interactions with Advertisements. This includes information about the type of advertisement, where the advertisement was delivered, whether the advertisement was clicked on.
Sources of Collected Information
Lasso receives data from its Clients and Third Party media buying and data management platforms that separately collect user information from visits to various websites or applications.
How Lasso Uses Personal Information
Lasso uses the data it receives for:
Providing Services. User information is used to enable Clients to control the delivering of advertisements through the Platform. In some cases, it is also used to validate and report on advertising performance.
Business Transitions. In case of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, user information may be among the assets transferred.
Legal Obligations. Lasso may provide access to user information, including personally identifiable information, when legally required to do so, to comply with a court order, to cooperate with police investigations or other legal proceedings.
Disclosed and Other Purposes. User information may be used for any purposes disclosed to a user at the time such information is received or as otherwise stated in this Platform Privacy Policy.
Information Collected by 3rd Parties
Lasso Clients, Partners, Vendors (as defined below), and each of their third-party service providers (collectively, “Third Parties”) may use their own or their affiliates’ cookies, and/or other internet technology within advertisements and on the Media Inventory. Lasso does not control the information collection and usage practices of these Third Parties.
Sharing User Information
User information may be shared in the following cases:
Technology Vendors. Lasso may share user information with technology vendors to support for purposes of maintenance and improvement of the Platform and Services; Functionality and performance support for purposes of providing Clients with services; Third-party services that provide software, networking, storage, and other related technology required to run the Platform.
Affiliates. Lasso may share user information with Lasso affiliates, subsidiaries, and parent companies to use for the purposes described in this Platform Privacy Policy.
Business Transitions. In case of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, user information may be among the assets transferred.
Legal Obligations. Lasso may provide access to user information, including personally identifiable information, when legally required to do so, to comply with a court order, to cooperate with police investigations or other legal proceedings.
User Information Retention
Lasso keeps user personal data as long as it is necessary for the purposes set forth in this Platform Privacy Policy (such as for legitimate business purposes and as permitted by applicable law).
Security
Lasso uses industry-standard technical and organizational security measures to protect user information from unauthorized access and improper use. Lasso takes appropriate commercially reasonable precautions to protect user information.
User Controls
Users have options to opt-out of receiving advertisements that Lasso Clients may deliver through the Platform.
Opt-Out Mechanisms: Users wanting to opt-out of advertising provided by Lasso may use this opt-out tool, provided with partnership from TrustArc, here. Lasso adheres to Digital Advertising Alliance’s (“DDA”) Self-Regulatory Principles, and users can opt-out of targeted advertising by participating companies (including Lasso) at: http://www.aboutadvertisements.info/choices/.
Electing to opt-out will not stop advertising from appearing on a user’s device, however the advertisements delivered will be less relevant. If a user initiates an opt-out, Lasso will no longer serve targeted advertisements on that browser on such Device. Users may be required to opt-out again if their devices and browsers change.
Data Rights as a California Resident
Users who are California residents have certain rights with regard to Information classified as “personal information” according to applicable data privacy laws in California (including the California Consumer Privacy Act of 2018 (“CCPA”)). Users have the right to: